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The current market development of cosmetic container packaging

Update:21 Jun


In recent years, with the rapid development of the national economy, the packaging level of various industries has been improved to varying degrees, which is mainly reflected in the food, dairy beverage, daily chemical, pharmaceutical and other industries. The sales volume of China's cosmetics industry has increased at an average annual rate of 25% in the past 10 years. my country has become the eighth largest cosmetics market in the world and the second largest in Asia. The daily chemical industry has developed rapidly in recent years, and the output value of the industry has increased rapidly. The daily chemical industry mainly includes the following products: detergents, personal care products and cosmetics. The development trends of common packaging forms of daily chemical products are as follows: Plastic bottle packaging: a variety of shapes, dominated by several major materials; carton packaging: a wider range of applications, higher technical content; glass packaging: loved by high-end cosmetics, It still occupies an irreplaceable place.

With the continuous improvement of people's living standards, consumer demand for personal care products and cosmetics is also increasing. Nowadays, many consumers like small-volume toiletries and cosmetics, which makes manufacturers in the field of detergents, personal care products or cosmetics pay great attention to the accuracy of product measurement. The doses of small packaging products in cosmetic containers are all too small, and inaccurate measurement will produce relatively large deviations. And some cosmetics are very valuable, and accurate measurement will save a lot of production costs for companies. The demand of the market determines that in the next few years, packaging machinery with accurate measurement will be more favored by enterprises. Due to the fierce competition in the daily chemical industry, many small companies have been squeezed out, and some large companies have expanded their scale through mergers and acquisitions. In this case, high-efficiency production can bring more benefits and competitiveness to enterprises. The development trend of the industry will inevitably lead to the demand for high-speed and high-automatic equipment of daily chemical companies.

Currently, top international cosmetics brands have released their own performance reports in China. The report shows that these first-line cosmetics brands are squeezed by domestic cosmetics brands, and the performance decline is very obvious. The rise of domestic cosmetics manufacturers has not only changed the cosmetics market structure, but has also changed the market structure and business ideas of cosmetic bottle packaging manufacturers.

With the rise of domestic cosmetic container manufacturers in the market, the market share continues to increase, and the order demand for cosmetic containers is constantly rising. Therefore, domestic cosmetic bottle manufacturers need to change their business thinking at the moment, devote more energy to the domestic cosmetic bottle market, and develop and design cosmetic bottle packaging for the domestic market.

In order to prevent the rich nutrients from rapidly deteriorating due to secondary pollution during use, manufacturers fill them in very small containers and use them up at one time, like small glass bottles or small plastic containers like essences. Due to the high price of this kind of cosmetics, although it will not become a mainstream product in the market, it is a symbol of the future fashion and luxurious lifestyle, so there will be a stable consumer group. At present, foreign countries have also added environmental protection considerations to the selection of cosmetic packaging materials, and the cosmetics produced by domestic enterprises are also developing in this direction. When packaging designers work, they will not only consider the publicity and protection of packaging materials, but also consider whether these materials can be easily recycled to the greatest extent.