Several characteristics of cosmetic packaging design

Feature 1: Highlight personalization on packaging

The soul of the cosmetics industry is innovation. Quality is very important and so is price. This puts a lot of pressure on suppliers to innovate while trying to keep costs down.

Feature 2: Timely application of advanced technology

Finding a more efficient decentralized system is indeed one of the main ways to differentiate your product.

Feature 3: Vacuum packaging is quietly emerging

As a product closely related to the beauty industry, the packaging of cosmetics needs to be both protective, functional and decorative, and multi-layer plastic compounding technology has received much attention. It enables multiple layers of different types of plastics to be compounded together to form containers of any color and shape at one time. On the one hand, it can enhance the performance of the packaging to isolate light and air; on the other hand, by mixing different kinds of substances, it can obtain wonderful visual effects and unique feel in appearance.

Vacuum packaging is on the rise. Vacuum packaging can protect skin care products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high elasticity recovery. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complex containers.

Feature 4: Diversified packaging styles

A new trend in perfume packaging is the use of colored bottles. In the cosmetic packaging industry, brakes must be smooth and gentle

Feature 5: Application of new materials

Transparency is a major trend in cosmetic packaging today. The transparency of plastic resins is getting higher and higher, so they can be injection molded into bottles and jars that look like glass. These resins not only have improved transparency, but also have stronger wear resistance. Large transparent windows can not only attract the attention of consumers, but also display their products well.

Traditional ceramic containers and glass containers have the advantages of non-toxicity, good sealing and smooth surface, and have occupied an important position in the packaging industry. However, due to the shortcomings of fragile and inconvenient handling, it was replaced by some metal packaging. In recent years, Western Europe, the United States, Japan and other countries have added nanoparticles to ceramics or +9 glass, and obtained tough ceramic or glass materials. For example, the United Kingdom has mixed nano-alumina and zirconium dioxide to obtain high-toughness ceramic materials in the laboratory. For another example, Japan added alumina nanoparticles into ordinary glass, which significantly changed the brittleness of the glass.​​

Feature 6: Green packaging

"Green packaging" refers to packaging that can be recycled and will not pollute the environment. Its connotation is resource recycling and ecological environmental protection. It means a new technological revolution in the packaging industry to solve the problem of packaging material waste. Development of handling and degrading plastics.

◆ Vacuum packaging is quietly emerging.
Vacuum packaging can protect skin care products containing fat, rosin oil, and vitamins. It has the advantages of strong protection and high elastic recovery. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complicated containers.

◆ Plastic bottles still play an important role
The advantages of plastic containers have always been light weight, sturdiness and ease of production. Through the efforts of chemists and plastic manufacturers, plastic products have once again achieved transparency that was only available in glass. In addition, PETG is easily dyed in various colors, and even with anti-UV treatment, the transparency remains unchanged.
Overall, in terms of the design of outer packaging and the use of materials, with the maturity of the market, the growth of domestic cosmetics companies, and the abundance of related materials and information resources, Chinese local cosmetics companies play an important role in the international cosmetics arena.