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How to judge a qualified cosmetic bottle

Update:21 Jun

1. The identification of the license mark. Imported cosmetic bottles must be marked with the symbol of "Weizhuangjin" or "Weizhuangjinbei" issued by the Ministry of Health. In addition, imported cosmetic bottles must have "three certificates", namely "entry cargo quarantine certificate", "import and export cosmetics label audit certificate", and "cosmetics inspection and quarantine CIQ mark". Especially the "cosmetics inspection and quarantine CIQ logo", after each CIQ logo, there is a set of computer coding numbers. After the CIQ logo on the genuine goods packaging box is torn off, the computer coding numbers will be automatically affixed to the outer box of the product. Goods and parallel imports may not have the CIQ mark, and fake goods with the CIQ mark, there are two situations:
(1) It cannot be completely torn from the product packaging box;
(2) After the fake CIQ is torn off, the number is on the back of the torn off small disc, not on the product.
2. Product sensory recognition. From the appearance point of view, unqualified or counterfeit cosmetic bottles are often rough, with obvious scars and streaks, cosmetic bottle caps and cosmetic bottle bodies are not closely occluded, and there is leakage; cosmetic bottle printing quality is not as clear as the genuine product, and the color registration is incorrect. Some products are not delicate in structure and have uneven colors; some are granular and have impurity spots; some are aerated, moldy, rancid, and smelly; some have shrinkage and oil-water separation.
For cosmetic bottle packaging, there is more and more variety in the market, from material to appearance to capacity and so on. In fact, through the summary, the author believes that the cosmetic bottle packaging should be based on different positioning to correspond to the corresponding type. The author summarized the three-level positioning. First of all, it should correspond to different cosmetic bottle packaging types according to the market consumption positioning of cosmetics. For example, positioning in the consumer market with lower prices, the corresponding cosmetic bottle packaging should be as simple and practical as possible from the material to the appearance, so that consumers will not have the illusion of high prices for the products, and cosmetics can win opportunities on the shelf. On the contrary, for cosmetics that are positioned to be luxurious and high-end or used as gifts, the packaging materials and appearance of such cosmetic bottles should be exquisite and high-end. Secondly, a cosmetics brand often has multiple series. Different series should be different in cosmetic bottle appearance including color. For example, the appearance of sunscreen cosmetics should be bright and bright. Finally, the external labels and caps of cosmetic bottles should also be formulated according to different positioning.
In short, all cosmetic packaging should be based on market positioning, from consumer demand, product series to external labels should be specifically targeted analysis