Over the years, China's cosmetics market has grown at an average annual rate of 15%, and has now begun to take shape. In 2002, the entire market achieved a total sales of 45 billion yuan. It is predicted that the total sales of its market in 2010 will reach 80 billion yuan. As the main packaging material for this market, plastics and glass will also have a greater use.
Most of the general cosmetics appear as liquids, emulsions or pastes, and do not have a distinct appearance. It must pass through a beautiful, unique packaging design to express its own characteristics. Therefore, cosmetics generally rely on packaging to achieve good sales. Plastics and glass are currently the main cosmetic packaging container materials, and the amount of plastic is the most.
Although there are many varieties of cosmetics and different functions, in terms of their external form and packaging adaptability, there are mainly the following types: solid cosmetics, solid granular (powdered) cosmetics, liquid and emulsion cosmetics, cream cosmetics. Wait. According to different forms, the packaging form is different.
As far as the current situation is concerned, due to the light weight and low cost of plastics, it is easy to form scale production, and it can be made into bottles of various sizes, transparent, opaque and various colors, and the printing performance is very good. Thermal transfer, inkjet, printing, etc. print the instructions, logo, and barcode directly on the surface of the container. Therefore, plastic products have occupied more than 80% of the packaging market for cosmetics, becoming the most important packaging container for cosmetics. In the past, cosmetics were generally packaged in glass bottles. However, due to the single variety of glass containers, even with good design concepts, they are often not realized due to technical and material limitations.
Plastic materials are extremely advantageous in this respect. They are not only rich in source, but also have good molding properties. They can be manufactured into plastic containers such as bottles, cans and boxes of various structures and shapes, and can be designed and decorated in various ways.
In addition, in recent years, the rapid development of PET resin in cosmetic containers has led to a major revolution in replacing glass bottles with plastics.
However, we should also see that although the proportion of glass bottles in cosmetic packaging containers does not exceed 8%, however, it still has irreplaceable advantages in this packaging field, and is still the preferred material for high-end cosmetics in the short term. .
Thorough purity, elegance and elegance are the charm of glass bottles. Compared with the plastic bottle, its heavy and heavy feeling makes people feel trust. The unique visual effect of the frosted glass bottle is far from the plastic bottle.
Many perfume manufacturers prefer to package their products in such containers. For example, the Italian women's perfumes of BVLGARI are designed with a refined and refined tradition. The streamlined frosted glass bottles highlight their clean lines. The soft emerald green conveys a fresh, elegant and friendly character. In addition, it has a high barrier property to gases, and it also makes glass bottles the preferred packaging material for volatile and easily scented products such as perfumes.
Cosmetics, especially whitening and nutritional cosmetics, contain a lot of nutrients like food, but they are easily oxidized. This puts high demands on the sealing of the package, and the barrier property of the glass bottle is undoubtedly more competent than the plastic bottle in protecting the contents.
With the rapid development of modern industry and the increasing public opinion on environmental protection, the application of paper packaging in commodities has become more and more extensive, and the demand is increasing. Vacuum aluminum coated paper is one of them. Aluminized paper is mainly composed of base paper, aluminum layer and coating. It has good gloss and smoothness, good flexibility, high adhesion to aluminum layer, and beautiful appearance. The main consumer group of cosmetics is women. Whether cosmetic packaging is beautiful or not greatly influences the status of cosmetics in women's minds and their preference for specific brands. Vacuum aluminum-plated paper prints transparent and colorful inks, which can reveal the noble and lustrous metallic luster. At the same time, it gives people a kind of psychological suggestion: after using this kind of cosmetics, they can also be radiant and easy to print. Vacuum aluminum-plated paper is easy to perform laser holographic processing and has good anti-counterfeiting effect. According to the needs of different cosmetics, flashing laser LOGO or specific beautiful patterns can be printed on the outer packaging, which is both beautiful and easy to identify, and also makes fake and shoddy products discouraged. But for the current entire cosmetics market, packaging materials are still dominated by plastics and glass.