A good cosmetic packaging should not only have forward-looking ideas and ideas in art design, but also select the most appropriate packaging materials (such as cardboard, plastic, glass, ceramics, metal, etc.), from the aspects of shape, color and decoration. The expression and communication of the hearty and vivid, and make it truly have a deep brand culture and the ability to stimulate consumers' strong desire to purchase.
Modern packaging materials develop from natural to synthetic, from single materials to composite materials, and cosmetic packaging of different materials can produce different effects. From the current application situation, the mutual penetration of materials has become a worldwide development trend. The emergence of a new material will make a packaging form with a distinct era mark, which represents a new era of cultural information, a new force in life, so that the beauty of packaging culture has a sense of the times, Popularity and popularity.
The packaging design must be vivid, cleverly designed, and have a personality and beauty. That is to say, the shape, color, pattern and material of the packaging should be able to arouse the emotions that consumers love, so as to stimulate their desire to buy. Good packaging design itself will speak, can make the content of cosmetics come out, can reflect the characteristics of cosmetics itself to impress consumers, and make consumers feel good.
Successful cosmetic packaging must first accurately convey information about the content. The so-called accuracy is that the packaging design must be simple, in place, and distinct. Accurately communicating product information requires that the shape, color, and pattern of the package should not violate the consumer's habits, so as to avoid misunderstanding. Figure 1 is the packaging box of Dior perfume. It is simple and simple. It displays 5 bottles of different shapes and fragrances in the form of physical pictures on the main façade of the package, accurately and clearly conveying the contents of the package contents, while highlighting Brand LOGO, which causes consumers to buy.