In today's extremely rich goods, packaging has an important application role, not only plays a role of decoration and landscaping, and realizes circulation and transportation and display of shelves, at the same time can fully convey product information, convenient for consumers to understand the product, easy to use. Cosmetics packaging is the selection of suitable packaging materials, in accordance with the special investigation of the cosmetics itself and the audience's favorite factors, the use of craftsmanship methods to make cosmetics easy to structure modeling and packaging landscaping decoration design.
In today's fierce competition in the market, brand packaging has an important means of marketing and promotion. It attracts consumers' attention through stylish and personalized cosmetic packaging, conveys product concepts, and gives packaging cosmetics a second life. Important development status.
Cosmetic packaging also requires detailed positioning of the product and fully communicates cosmetic information. Different cosmetics have different positioning. Therefore, there are different forms of cosmetic packaging to give customers different visual and sensory enjoyment, and to convey beautiful information. Packaging design is not only a girl, The key is to fully show on the basis of marketing, convey product information from the overall packaging design, and promote cosmetics to stand out in the market.