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The brand is every enterprise to pursue the ultimate goal
  Date: 2011-09-14 Click:
 

Contemporary enterprise products core competitiveness-brand, is every enterprise development pursuit of ultimate goal. However, as a domestic industry, but the Airless Bottle appear some awkward, according to the market monitoring, plastic bottles almost no let people call the industry that the brand, and even the professional buyers are not out a relevant plastic bottles production brand. Maybe, you would think that such low value-added industry plastic bottles, don't need a brand, that you are wrong, to a small pipettes in straw, industry also has famous brand "double children, then to" straw and plastic bottles industry is, also have paper box market very well-known "tetra pak package". Why only plastic bottles this market lack of brand?

First, the Acrylic Bottle of enterprise brand awareness, eyes, often not enough long-term focus on short-term order on order volume, get through to gain of the profits of the business, not through the long-term planning, through in the quality, after-sales service, product propaganda work with brand effect, do to obtain the rich market profits.

Second, on the patent technology is lack of effective protection, some Acrylic Cream Jarl bottle manufacturers in the industry of solar plastic processing capacity design has the lead, but because of the lack of brand meaning, also ignored the product patent protection, cause the whole industry imitate each other, product homogeneity is very serious, "plastic bottles" almost anyone can do, it will lose the connotation of the unique brand.


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